Where To Buy Stella Chroma Nail Polish
Are you wondering what happens to my Brick House Branding alumni mail service-graduation? What they exercise with the momentum + new-found knowledge? Curious about where they accept their businesses in the yr following all that hard piece of work? I'yard excited to introduce you to some other BHB graduate who's making waves!
MEET PAM RODGERS OF STELLA CHROMA
This week, I'm excited to introduce you to Pam Rodgers of Stella Chroma, who creates splurge-worthy pocket-sized batch nail polish that is cruelty, paraben, phthalate, and "large 5" free. After graduation from Brick Firm Branding, her company Paint Box Polish underwent a rebrand to what is now Stella Chroma. Pam is here sharing the story of her transition today, and we couldn't be more excited. Welcome, Pam… we're honored to have you!
LBC: Why and when did you originally launch your visitor?
Pam: I originally launched as Paint Box Polish in February of 2012. I loved smash smooth and had grown bored with the color options bachelor at local stores. I discovered nail polish blogs, and indie smash smooth companies started popping up. I began researching and testing in early on 2011 and and so started selling on Etsy.
LBC: At what signal did you know it was fourth dimension for a rebrand?
Pam: At first, all coin made from selling smoothen went right back into buying more than supplies. When I started making (teeny amounts of) coin, I decided to exercise this for real. I knew that meant trademarking, so I searched the database and found that Pigment Box was already trademarked. I knew then that I needed to rebrand.
LBC: Please share a pregnant realization virtually the make development process that you lot discovered while in Brick House Branding.
Pam: I discovered pretty early on that my brand was much more than my brand name, and my mind was completely blown. I knew that some brands really seemed to have it together and be super cohesive, but I didn't call up I'd be able to do that. I'm still working on it, but with guidance (and wine and hand-holding) I've gotten on the right rails.
LBC: What professionals did you tag in to help with the process, and what pieces of the branding puzzle did you DIY?
Pam: Aside from Lela and the fab ladies at Lucky Break, I hired Erika Firm from Analog Artistic Co. to come upwardly with my logo and brand identity. I spoke with nearly five graphic designers, just Erika and I clicked. The background work that was role of BHB made the process with Erika much easier!
LBC: What was the biggest obstacle you encountered during the rebranding process?
Pam: We had to dig deep! Like, grab your shovel and work up a sweat. And so give up on the shovel and rent a backhoe. Rebranding is so much more than liking how your make proper noun looks in a particular font and taking some cute flat lay photos. You accept to decide what your brand is and who y'all want your people to be. And permit me tell you, that own't an easy feat!
LBC: How has your own perception of your brand evolved since graduating from Brick House Branding?
Pam: My brand is much more luxe than I first thought it could be. And, to my surprise, people are loving it. Purposefully making your branding more than high-stop-looking allows you to price upwardly. And people are paying it.
LBC: Are your products are being received differently past others since the rebrand? How has their reaction evolved?
Pam: I have gained customers at a much faster charge per unit postal service-rebrand. Most are noting that my new expect is what got their attention.
LBC: Can you share a contempo win that you've realized because of the rebrand?
Pam: I haven't gotten to the point withal where I'm seeking out wholesale accounts on my own, but I've been approached by more retailers for wholesale accounts, and I know it's strictly considering of my rebrand.
LBC: How did Brick House Branding experience help shape your branding procedure?
Pam: Brick House Branding was my branding process. I thought I knew what I needed to do, but figured I'd let a pro like Lela Barker guide me along the way in example I had missed something. Ha ha ha! Yeah. What I was setting myself up for was a proper noun change, not a rebranding.
LBC: What practice you wish you had known at the beginning of the brand development process? What advice would you lot requite to someone who'due south getting gear up to start the make development process?
Pam: That to exercise this properly, it'due south going to take lots of time. If it's quick, information technology's probably not going to be right. And information technology can be difficult, but you tin admittedly run your shop every bit your current brand while you are working on the rebrand. My shop was merely downwards for a calendar month while I redid the site. It could've been for less than that, but I added some padding in case something went incorrect.
Thanks for catching upwards with us, Pam! We can' t wait to run across what comes side by side for you + Stella Blush… We're auspicious you on!
If yous'd like to build a stronger, smart make in 2017, then I also promise that you'll consider joining me in the spring semester of Brick Business firm Branding. This 8-week make evolution incubator dissects crawly brands and then helps you build your own, brick past brick, with me working correct alongside you lot to cheer you lot on and ensure that y'all're on the correct track.Enrollment for the offset semester of 2018 is now open and will close on October 13, or as soon as nosotros sell out of seats… so if you know you desire a spot, be sure to mark your calendar today to ensure you don't miss out. I'd welcome an opportunity to work with yous!
Source: https://www.luckybreakconsulting.com/now-pam-rodgers-stella-chroma/
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